THANKYOU PREstige
Prestige Card is a high annual fee card. Once cardmembers signed up the card, the communication needs to be welcoming and ensuring that the benefits they get is worth their annual fee. So the welcome kit was designed to deliver the cards and benefits message in a understated luxurious way. The reissue kit was designed to retain cardmember after some of their benefits changed or went away. So it was designed to have an exciting edgy look to reignite the excitement for the card. Both brochures were treated like a coffee table book to invite cardmembers to read and explore.
ROLL: Art Director for the welcome kit and Creative Director for reissue kit
Welcome Kit
Reissue Brochure