Citi Strata Premier

As the latest Citi rewards card in the market, Citi Strata Premier offers many ways to earn accelerated points. We want the cardmembers to see their card as the everyday and everywhere top-of-the-wallet card. So we use the language that strikes aspirational but practical and down to earth. The primary photography focuses on travel and people enjoying their experiences. When the space is allowed, secondary photography shows everyday usage with accelerated categories.

ROLL: Art Director

The direct mail with an envelope, a letter and a double gate fold insert