Sonic

From Memorial Day to Labor Day, America’s season is summer. Sonic wants to drive awareness and traffic to the late summer hours. The package was designed to generate conversation and smiles. The ideas also include fun activation to generate consumer interaction with the brand.

ROLL: Art Director

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"Moo at the Moon" was paying homage to the hotdogs made with 100% premium beef and ice-cream and shake made with real milk.

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"Twilight Trivia" was designed to provide entertainment and spark fun conversation.