CitiBank mural takeover

Turned a construction eyesore into a high-impact brand moment for Citibank’s flagship branch launch. We transformed the One California retail bank construction site into a vibrant mural by partnering with a local artist — creating an eye-catching installation that built anticipation ahead of the branch opening.

By tapping into the artist’s social following and securing media coverage, the activation extended far beyond the physical space. The campaign generated some of the highest-performing social content for the brand, driving strong engagement, views, and early community connection.

ROLE: Creative Director

Instagram Reel:
Citi has been part of the fabric of San Francisco for more than a century. To celebrate that history, we partnered with local artist @CAMER1SF to create a mural that honors our shared story with this beautiful city. We look forward to welcoming you into our new Citibank Center on One California Street.

Instagram Reel:
@CAMER1sf knows that progress comes in many forms. From the day-to-day grind to art that inspires us to move forward. Check out the link in bio to see how that vision takes shape at the new Citibank Center in San Francisco.

Pinterest post:
Give the gift of deliciousness this year with our Boursin® Holiday Cheeseboard. Crafted with Boursin® Garlic & Fine Herbs cheese, this board features apple slices, dried apricots, cured meats, and more holiday favorites!

Instagram Reel:
The people have spoken. Hear what they're saying about the amazing new mural brought to life by artist @CAMER1sf as he tells the story of the lasting partnership between Citi and San Francisco.

Instagram Carousel:
Citi has been a part of San Francisco's story for over 100 years. From our earliest beginnings to the highest heights, we're celebrating a shared history and a bright future built on progress. Take in the new mural created by @CAMER1sf that captures it all at One California St.