DOUBLECASH
Citi DoubleCash is unique because of how you earn cash back. You earn 1% cash back when you make a purchase and then another 1% cash back when you pay your statement balance. We framed this earning method as earning cash back twice on every purchase. The launch surpassed the marketing expectation and goal.
ROLL: Creative Director
Acquisition Selfmailer
Acquisition DM for lower FICO target. The emphasis is shifted toward pre-approval, intro rate and building credit.