3M Future

3M Future is a series of topics relating to the latest technology, social justice and environmental concerns. It illuminates 3M’s guiding principles and corporate policy. These posts raised awareness of issues, elevated corporate image and drove traffic to the program microsite. The campaign used a darker color scheme that connects to the microsite and stands out from other regular 3M posts.

ROLL: Creative Director

Facebook post:
The future is now. To connect the dots between what's now and what's next, we're introducing #3MFutures: a new platform where we showcase top global trends in science and technology. From artificial Intelligence to virtual reality, we hear from 3M experts and dive into key trends shaping our world. What do you think the future holds? Explore more: futures.3m.com

Facebook post:
At 3M, sustainability is a commitment to designing products and processes that do more with less material. We believe environmental change is possible through scientific innovation. What areas of innovation do you think will help build a more sustainable future? Learn more: https://s.3m.com/83bypk #3MFutures

Facebook post:
A brighter future calls for a more sustainable one. We see the circular economy as an opportunity to inspire leadership, innovation and change. Learn how we are helping to meet the needs of current and future generations: https://s.3m.com/mxyf7j #3MFutures

Facebook post:
The future needs diverse thinkers from diverse backgrounds. That’s why 3M is working to create greater equity in our workplaces, business practices, and the global science community. #3MFutures Find out more: https://s.3m.com/w78vfm

Facebook post:
At 3M, Artificial Intelligence (AI) is used to optimize and improve a variety of our products, systems, and processes. It's an exciting technology that has many applications which allow us to strengthen our science. How do you think AI and Machine Learning can help make your life and the world better? #3MFutures https://s.3m.com/s6spka

3M Science at home

A series of educational videos produced by 3M scientists and staff to inspire more children to take an interest in science. We create social content from these videos to drive awareness and traffic to the program microsite.

ROLL: Creative Director

Facebook post:
With #ScienceAtHome, kids can explore the forces of nature from the kitchen or dining room. Learn more and see the experiments at https://s.3m.com/r8hamk